How To Find Demand

I want to talk today about the ONE step that most people get stuck at and never get beyond: How to FIND DEMAND.

Everything starts with finding out what people want. That’s like Amazing Formula 101.

The questions is HOW? And what about all the competition? And how do you have a quality product to sell?

Those are questions I’ve answered at length over time in my Milcer’s newsletters. I’m going to use the word product here to also mean service. You can use this formula to create either a product or service.

Method one: The complaints method

a. Find a group of people

b. Find out what they already buy

c. Find out their complaints about those things

d. Come up with something that solves the complaints

That’s one method.

Method two: The "target a group" method

Another is take a broad product and customize it to a specific group of people. So you customize a product to men or women or dentists, or teens, or senior citizens, or accountants. My friend Fione Tan is the "Internet Marketing guru" for Asia. So she’s targeting by geographic region.

Method three: Target the weakness of the leading product or service

Every product has a weakness. For example, "Armand’s Big Seminar". The obvious weakness is that it’s big, opening the door for the equivalent of "The Small Seminar."

Whatever the #1 weakness of the #1 product in the category is, that’s what you target.

Method four: The USP approach

USP = Unique Selling Proposition

You come up with a fresh angle. John Alanis did this with: womenapproachme.com.

That’s a fresh angle or USP. The other products are all about "How to meet women." He took the OPPOSITE angle of the most popular products being sold.

Method five: The "wants" approach

You get a bunch of people in the target market on a conference call. You interview them in depth on what it would take for them to buy a product. Then you create your product to those specs.

In MILCERS, I posted a teleconference before of me doing this live. The idea is that you meet the exact wants better than others do.

Method six: The "solve a problem" approach

You find a problem that the group as a whole has and you find a solution for it. The late Corey Rudl did this with Farrarri owners. He found out they all had a problem with hood ornaments being stolen. And they were expensive to replace. So he found a supplier for them overseas and started a little business that his dad still runs to this day as I understand it.

Method seven: The 12 product survey approach

You brainstorm your best 12 ideas and do a survey. This is the method I most often teach.

Best Wishes,
Marlon Sanders

Marlon Sanders is the author of "The Amazing Formula That Sells Products Like Crazy." If you'd like to get on his mailing list and receive tips, articles and information about online marketing, visit:
http://getyourprofits.com/