Saturday, December 15, 2007

Have You Found The Missing Pieces To Your Products For Dollars Puzzle?

What's Your Sticking Point and How Will You Get Over It?
By Marlon Sanders

As you know, you either trade your time for dollars or you trade
products for dollars.

But let me relate a story that might be useful to you:

I'm involved in another market that I'm considering creating
products for. What I've found out is that MOST of the people
in that market do NOT want to spend more than the price of an
ebook to solve their sticking points and problems.

They expect to get everything they need off of a free forum.
Then, they go in the forum and post how discouraged they are!

Occasionally one person finally spends some money to buy some
quality information and know how. They post the gist of it
to the forum.

But since everyone is following different models, the result
is a mish-mash of methods that may or may not work and combine
well with each other. It's often the blind leading the blind.

Nothing is wrong with people helping people. I have a 6-day
forum to help my Info Product Dashboard buyers hook up with
each other.

What I've found is that ANY process has sticking points and
steps that trip most people up. But the right piece of know how
can help you get OVER that sticking point.

And I've found that there are so many POV's (points of view)
being promoted, people don't know WHAT to do. Understand that
marketers have affiliates who promote a specific agenda, angle,
method, approach or point of view in the forum.

Why? Because they sell a product RELATED to that POV. But
new people come in and get all caught up in the forum psychology.
They think that the dominant opinion of the forum must be
accurate.

That's not always true.

One of those sticking points in trading products for dollars is
finding your target market. Another one is doing surveys to
find out what people want to buy. Another one is figuring out
how to create info products if YOU are not personally an expert
on the topic.

These are sticking points you MUST get over to succeed. But those
sticking points and the right solution DEPENDS on what model you're
following.

Different models have different sticking points and different
solutions. You can't take one model, identify sticking points for
another model. Then grab solutions for a third model.

Or, more commonly, try to combine ALL the models into one! That
can be a REAL mess. Like let's take all good features from ALL
cars and vans and make the "Super Car!"

Or not.

The way you make progress is to identify YOUR sticking point.
Then work to get over THAT hump.

So the question is, "At this point in time, what is YOUR sticking
point?" What is keeping you from having your own products you
can trade for dollars?

Quick question: If you already HAVE a product, who is the target
market for it and did you DO a 12-product survey?

All the time I see people who have decided THIS is the product to
sell. But they don't know WHO they're going to sell it to. And
they haven't done a 12-product survey.

That's called a shot-in-the-dark. Maybe it'll work. Maybe it won't.
And doing about anything is better than doing nothing. At least
you'll learn if you do something.

Most people think you START with the product and then hunt for
someone to buy it. And while you can succeed doing that, I advise
you to start with a group of people you want to sell to. Come
up with product ideas. Do a survey.

Let them tell you what they want to buy.

And more importantly, ask yourself what your real sticking point
is. What's stopping you? Then, focus on overcoming that issue,
whatever it is.

1. If you don't have a target market, you need to solve this
puzzle. Who are you going to sell to?

2. If you can't come up with 12 product ideas for that market,
you need to learn HOW to do that.

3. If you can't figure out how to get people to take the survey,
you need to solve that issue.

4. If you can't find a way to get other experts to create your
product for you, you need to learn how to do that.

5. If you have the paralysis of analysis, you need to get over
it.

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy." If you'd like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:
http://getyourprofits.com/z/170/CD15727

//////////////////////

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Many people have copied my software. But there really and
truly is only ONE original.

Sunday, December 09, 2007

How To Avoid The Four "De-Rail Factors" That Can Get You Off Track And How To Make Sure You Are On The Right Track

There are a couple of things that get beginners, newbies and
even intermediate people OFF track.

I want to talk about these and how YOU can make sure YOU are
on the right track and stay there.

De-rail Factor #1: Getting totally confused by the "model battles"
between Internet marketers and becoming lost in a sea of b.s.

Every Internet marketer has something to sell you. That's NOT
bad. That's good. If they can't SELL, you don't want to learn
from them.

The flip side is that as a result, every marketer is going to
promote their OWN frame of reference and point of view (POV)
that puts their products in the best frame of reference that
would lead to you buying them.

If I sell private label rights, my pitch will be that creating
your own products is a waste of time. The money is all in the
traffic. So forget product creation.

If I sell an Adsense course, I'll say, "Forget PLR. Who needs
a product at all! Just drive traffic."

If I sell a pay-per-click angle, I'll say, "Organic seo is too
hard. Just buy the clicks and be done with it!"

If I sell an organic seo course, I'll say, "Why buy clicks when
you can get 'em free?"

Now, in my case, I teach product creation. I believe my frame
is right. But still, I want you to be a SMART marketer and
understand that I'm STILL setting a frame that makes buying my
products a logical conclusion or decision.

Most newbies get snowed by marketers who are ALL promoting a
pov or frame of reference that's in the best interest of selling
their products. Be smart enough to see through this.

De-rail Factor #2: Not focusing on basics

You can't be triple diamond until you're a diamond. And you can't
be diamond until you "go direct." What I mean is, you START
with the basics.

You START with targeting a group of people, learning to do
surveys, creating offers and sales letters, writing emails,
learning a little web design, getting comfortable with
autoresponders, writing articles and submitting them, setting
up your affiliate software and program.

IMHO this is where you PUT your focus.

De-rail Factor #3: Listening to people who say, "I tried that and
it didn't work."

Remember, they have a VESTED INTEREST in saying that. Either they're
promoting a frame of reference or POV (point of view) that helps
them sell their own products. Or a POV that helps them sell
an affiliate program they promote or reprint rights they bought.

This is NOT an objective opinion!

I know a case in another industry where a guy achieved great
success using one method. But then, when he realized it was to
his advantage to switch methods he taught, he did so.

Now, all his minions say the old method doensn't work, blah,
blah, blah.

It's ALL marketing!

De-rail Factor #4: Getting sucked into "the pitch"

Listen, success in this business comes FIRST from knowing and
mastering fundamentals. Then you add on the neato "new" stuff.

But if you get sucked into a pitch, you become convinced all
you need is the "magic pill" that'll make it all happen overnight
without learning the basics.

Yeah, right.

Questions:

1. Can you write great headlines? If not, learn how.
2. Can you do a 12-product survey? If not, learn how.
3. Can you operate autoresponders with ease? If not, learn how.
4. Can you write emails that get responded to? If not, learn how.
5. Can you easily and quickly create PDF's? If not, learn how.
6. Do you have an affiliate program and software set up? If not,
do it.
7. Do you know how to record audio and put it on a web page? If
not, learn how.
8. Do you know how to get your audio transcribed and make a nice-
looking report out of it? If not, learn how.

Do you see what I'm saying? You START with learning basics. My
Dashboards attempt to get you through the basics (and a few advanced
techniques) with the shortest learning curve possible.

Does that mean it's all easy or there weren't be stumbling points?
NO!

But it sure beats the alternative.

Best wishes,

Marlon

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy." If you'd like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:
http://getyourprofits.com/z/170/CD15727

//////////////////////

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
"Services You Can Use"
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

YOUR OWN AFFILIATE PROGRAM?
http://getyourprofits.com/z/370/CD15727

PUT UP YOUR WEB SITE?
http://getyourprofits.com/z/361/CD15727
Discover how easy and simple it can
be to do your own graphic design (or at least some of it).
Plus, find out the exact resources I recommend to save a
bundle. Avoid going down the wrong path.


NEED A SALES LETTER?
http://getyourprofits.com/z/179/CD15727
Many people have copied my software. But there really and
truly is only ONE original.

Sunday, December 02, 2007

What If You Can't Find People To Take Your 12-Product Survey?

In the Info Product Dashboard, I teach a method for doing a
12-product survey.

I KNOW this method works.

The problem or challenge is, if you don't have a list, WHO do you get
to take the survey?

Last week I held a live forum chat with my Info Product Dashboard
buyers. Several people were getting stuck on this point.

I'm going to be talking about that issue and more in my Quick Start
call. You can STILL get in on this if you're not an owner yet.
But you need to get on board immediately.

Let's drill down on this problem some.

One way of doing the survey is to find forums that target your market
and get those people to take your survey.

If you're in a small niche, you have a pretty decent chance the
members will be happy to do it. However, in some niches, it's not
so easy to get people to take the surveys.

In the Quick Start call, I'm going to cover ways to solve this
problem.

But right now, I want to talk about a simple solution:

A friend of mine actually buys PLR, Private Label Rights, and sells
those ebooks for the Front End. If you've read "Amazing Formula,"
you know Front End means the initial sale. The cool thing about
PLR is you can change or add to the content.

With reprint rights, you usually can't do that. With PLR, you can
make yourself the author (typically).

So what my friend does is sells PLR ebooks on the front end. They
usually come with sales letters. He uses split testing and his
copywriting ability to tweak or improve the conversions on the
sales letters.

This is something the vast majority of PLR buyers do NOT do. They
just buy it, stick up the sales letter, the conversions don't pan
out. So they get discouraged.

The winning approach is to split test and improve the letter.

Now, for the BACK END or repeat business, he sells a CD of the month
created using the methods in the Info Product Dashboard.

It works like a charm for him.

My point is that in business you have to PROBLEM SOLVE. Most people
buy PLR products and throw up the exact same sales letter as
everyone else. People who succeed test and change the letter.

That is problem solving.

Some people will let the lack of success getting people to take a
12-product survey STOP them. Others will figure out ways to move on.

My friends PLR solution is just one possible way to solve the problem.

Here's one SIMPLE solution. Post in the forum and ask for ADVICE
from the members on how to get people in the target audience to take
the 12-product survey.

Let the members of the target market teach you how to successfully
survey them!

The real lesson here, though, is do NOT let an obstacle stop you.
Find a way to get around it.

Marlon Sanders

-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy." If you'd like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:
http://getyourprofits.com/z/170/CD15727

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
"Services You Can Use"
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

YOUR OWN AFFILIATE PROGRAM?
http://getyourprofits.com/z/280/CD15727

PUT UP YOUR WEB SITE? Discover how easy and simple it can
be to do your own graphic design (or at least some of it).
Plus, find out the exact resources I recommend to save a
bundle. Avoid going down the wrong path.
http://getyourprofits.com/z/188/CD15727

NEED A SALES LETTER? http://getyourprofits.com/z/179/CD15727
Many people have copied my software. But there really and
truly is only ONE original.