Friday, August 31, 2007

The Most Unpopular Internet Marketing Article Ever Written


Marlon here. Some time ago, I sent out this article to my list. I got so much hate mail, you wouldn’t believe it. I think it must be my most unpopular article ever. I guess the truth hurts. And that truth being that you make money over the long haul in this business by creating and selling products.

Since a few people said one of my other blog posts was the best one they had ever read, I thought I would balance it out by publishing again the most unpopular Internet marketing article ever written.

Here then is the original article. Before you jump on the NEXT hot whatever moneymaking method that takes Internet marketing by storm, maybe you’d benefit by spending just a few minutes to read this article.

How many "DOZITS" do you need?

If you don’t have the success or results you want, then this will probably be the most important article you read..

So please PRINT IT OUT and read every word. And then listen to the audio.

Let me explain why I ask about how many DOZITS you need. I’m gonna give you 33 DOZITS in this email. If that isn’t enough dozits for you, please post a comment to this blog post and tell me how many dozits you need.

Hunker down a second. This will take me a minute to explain…

In the emails I’ve exchanged with several hundred customers over the past few weeks, I’ve found out two things:

1. You are probably overwhelmed

2. You are confused

There are many people with many different ways to make bux on the Internet, many of them with HUGE numbers to show you.

But if you put on your thinking cap one second, how are they in THAT moment stacking paper (you know, making bux).

They’re doing it by what?

Selling YOU a what?

A BIG TICKET information product, membership sites, coaching programs, and so forth. Basically, information products.

Yet, for some reason, I have a devil of a time convincing people that THIS is what you need to be doing.

The facts are…and I’m talking facts here. NOT hype. NOT speculation. NOT maybe this is what the person is doing.

I’m saying flat out, this is what is being done:

1. It is how John Reese made his million dollar day

2. Ed Dale and Frank Kern? They’re doing it.

3. It’s how Jeff Walker did well with HIS product launch formula…I mean, by definition if you’re launching something, it’s your own product.

4. Mike Filsaime does it

5. Jonathan Mizel "used to" do it.

6. Declan Dunn does it.

7. Armand Morin does it.

8. Yanik Silver does it.

9. Jim Edwards? You guessed it. Does it with FLAIR!

10. Dave Fry? He does it.

11. Ewen Chia? He does it.

12. Paul Colligan. He does it.

14. Mike Mertz. He does it.

15. Johan Moke? Does it.

16. Ted Ciuba? Does it.

17. Alan Smith? Dozit in UK

18. Stephen Pierce. Doz it big time.

19. Brett McFall….Does it in Australia

20. David Cavanaugh? Does it with authority

21. John Childers? Nobody dozit better

22. Robert Allen? Teaches boot camps on it!

23. Alex Mondossian? He’s doin’ it with the big stars

24. Perry Marshall? He’s doin’ it with the pay-per-clicks

25. Mike Fortin? He’s doin’ it and writin’ it twice

26. Big Al, Rod Cook, Joe Shroeder, Art Meakin — they’re all doin’ it big time. Super big time.

27. It’s how Corey, when he was here with us, brought in millions

28. It’s how Dan Kennedy makes his living, albeit it in the form of seminars and newsletters. But take my word for it, they ain’t cheap. That would make him selling information as a big ticket.

29. Gary Halbert did it. God rest his soul.

30. It’s what Ted Nicholas has done and continues to do

31. Carlton Sheets does it to the tune of multi-millionaire

32. Vincent James does it

33. Matt Furey? Dozit with POWER!

34. It’s how Anthony Robbins makes his substantial living

35. 20 years ago, it’s how E. Joseph Cossman was doin’ it.

36. And before that, it’s how my mentor’s (Lew Williams) mentor Thomas Hall was doin’ it.

37. Back in like the 1920’s Napoleon Hill and W.D. Gann were doin’ it. Bigtime. Yeah, you heard that right. Back in the 20’s and 30’s, W.D. Gann doin’ it BIGTIME bigboy.

A few for you ladies….

38. Dottie Walters (for you ladies) — does it with CLASS!

39. Oh, Ezine Queen? She’s doin’ it Cally style.

40. Jeanette Cates? She’s doin’ it and keepin’ it REAL.

41. Lorrie Morgan? She’s doin’ it red HOT!

I’m gettin’ carried away here. But one more. Brian Sacks? He’s doin’ it in the mortgage industry.

Every ONE is doin’ it!

So why is it that it seems SO CONFUSING the formula that you use to make bux?

There’s ONLY ONE THING all these people have in common in terms of how they have stacked paper. And that thing is creating and selling big ticket information products of some sort.


How many "Does Its" or DOZITS is it gonna take before YOU are the one who DOZIT?

You see what I’m saying? What PROOF or EVIDENCE do I need to give you that if you take away all the smoke.

Take away all the mirrors.

Pull back the curtains and see what the Wizard of Oz is doing….

He’s pulling levers that sell products…and THAT is what makes the cash appear on the screen at the end of the day.

Yeah, there are some exceptions. But most of them are STILL selling information products….just maybe not big tickets.

Marlon Sanders says:

Here’s a model that isn’t smoke and mirrors..

Now, you can argue if you sell ebooks or multi media. If you sell to a small niche or a big niche. If you do it deep or do wide.

(If you didn’t hear my discussion of building deep or wide, listen to my audio)

It starts slow but we pick up steam. Matt and I brainstorm MANY ways to come up with big ticket ideas and then about 1/2 to 3/4 of the way through discuss a lot of other good stuff. It’s really worth listening to all the way through.

My question remains, how many DOZITS do you need before you decide that YOU need your own big ticket info product (B.T.I.P.)?

If you do NOT think YOU can do it, if you feel there’s no way YOU could create one, if you think YOU aren’t an expert, if YOU don’t have a niche, then listen to the audio ALL the way through to the very end.

These are ALL issues Matt and I talk about. Now, Matt and I made that audio not too long after I’d hired him. That was a few years ago. He’s no longer with me. The ideas in the audio are just as current as when we recorded them.

Oh, and you know Jeff Walker’s product launch formula? Well, you may be thinkin’ that YOU don’t know anyone to do JV’s with and that you could never get anyone.

I talk about THAT on the audio too.

Or, if you just realize it’s high time you stop jumping around from model to model, chasing the latest thing that sounds easier and better than the last one, and finally get your own DOZIT on record where YOU do it just like everyone else in this business DOES it (after you take away the smoke and mirrors) then hop on over to:

It’s the most in depth, most A to Z, most "everything is covered" product on creating big ticket information products I know of. Now, you don’t need it if you just wanna start with ebooks or audios. You can always start small and build up. Still, it’s a good product for the person who wants to go the next level.

Yeah, I know, you think you can’t do it. You think you don’t have the time. You think you don’t have the whatever.

When are you gonna quit making excuses and get it done?

See, half done, almost done, gonna be done, done next week, done next month, done next year, — It all equals one thing –


It’s done. Or not done.

The people who I listed above? They all got it DONE and that’s the difference between THEM and YOU. People always wonder, what do they got I ain’t got?

What DO the gurus got?

What’s their REAL SECRETS?

Their secret is in the DOZIT and the DONE.

They turn not dones, gonna be dones into DONES.

They DOZIT. (Scuze the bad grammar.)

Funny thing.

Why is it everyone wants a short cut?

I realize some people have gotten started by buying reprint rights. They make great bonuses. And there are ways to use them.

But you really need to have your own product. And I say you can crank one out faster than you may think if you really just hunker down and do it.

By 6 or 12 months from now, will you be in the chips?

Or still sending me emails about how you’ve bought all this stuff and haven’t made anything because you STILL don’t have a product to sell.

There are lots of ways that people apparently bring in zillions on the Internet.

But there’s ONE that nearly everybody does and agrees on.

You create and sell BTIPS — Big Ticket Info Products.

Will YOU be the next DOZIT?

Or the next email from someone confused, overwhelmed and clueless about what to do to stack any paper?

That URL one more time is:

Don’t let anyone tell you there’s a course that’s almost as good.


That equals isn’t.

Isn’t as good. Not as good.

There’s only ONE.

Action Grid by Marlon Sanders

copyright 2007 Higher Response Marketing Inc.

P.S. You have the rights to publish this in your ezine or as an article on your web site if you have the guts.

Thursday, August 30, 2007

How to Escape Your Day Job, Pay Your Bills, And Make Progress Towards The Ideal Lifestyle

There are 6 basic ways to get dough online:

1. Promote affiliate products

2. Google adsense

3. Sell a service

4. Sell advertising

5. Sell physical products (think ebay)

6. Sell information

You'll notice that the last 4 all involve selling something. That's the approach I wanna talk to you about today.

I did a survey with my Milcers and Alist members. I found out that most of them are still stuck to a degree in getting things going.

I want to give you an abbreviated action plan that I spend 100 pages elaborating on in "Gimme My Money Now" and that the icons walk you through in "The Marketing Dashboard".

There are MANY Formulas out there. Here's the Marlon Sanders Formula in a nutshell. So many of you have written and said, "I need a Formula. I need step-by-step." This is the big picture:

1. Find demand

2. Write sales letter

3. Create info product to meet demand

4. Roll out with affiliate program

That whole formula is elaborated on in much greater depth in both Amazing Formula and Gimme My Money Now.

Here's what I found out from my survey. Most of you guys and gals have jobs that you want to escape from. You have bills and debts to pay.

And most of you are coming into this without a lot of prior knowledge of marketing and some of you have limited computer skills.

Based on that, do you think it's safe for me to say it's unrealistic to think you're going to quickly and easily become a zillionaire? Well, it's true. If you have no background in sales and marketing, and you don't have very good computer skills, you have a learning curve ahead of you and that takes time.


I remember when I was broke and bought deodorant with all pennies. But what I did was kept learning and didn't expect easy nor overnight results.

I kept buying books when I could afford them. There were no cheap and easy ebooks back then. I could have done it
10 times faster if I had access to all the information available today.

Anyway, my way out was self education. And action. I kept doing little projects to put what I learned into ACTION.

I ran this one little business where you sold booklets using answering machines. You didn't have voice mail then. So I had 3 answering machines hooked up in my home (my friends hated it).

I ran these little ads in what we call in the U.S. "penny shoppers." These are little papers given away for free that are all classified ads.

I ended up running ads in 72 cities! And people would leave their name and address on the answering machines. I shipped the books C.O.D. Half the books came back. It was sorta like paying out 50% affiliate commissions.

You didn't have Paypal or easy merchant accounts in those days. So you had to do C.O.D. I sold $12,000 of books via "mail order." And I was exhilerated to do so. I think at the end of the day I probably LOST money.

But I sure learned a lot.

Then AOL and CompuServe came along and I started writing sales letters and running ads on there. You'd run a little classified ad (they were free on AOL). People would email you.

Since autoresponders didn't exist, you'd personally email them back your "free report." Since there weren't any PDF's then (at least, that I knew of), the free report was a long email.

The "big trick" my friend Jonathan Mizel taught back then was to put their name in the return email! That was a big secret back then.

Mizel, me, others all learned copywriting from Tested Advertising Methods by John Caples. That was like one of 4 or 5 books on copywriting. But you know what? We wrote some pretty good sales letters back then. I first met Jonathan Mizel 'cause he sent me one of his sales letters, and I thought it was good. So I wrote and asked him where he learned to write copy.

Of course, he said "Tested Advertising Methods" by John Caples. So we were immediate friends.

AOL was great. You could test out your little ads, emails and sales letters. I don't even think in those days we sent out follow up emails.

As far as I know, my friend the late Corey Rudl created the demand for autoresponders when he wrote about how he brought in all this money by automatically emailing buyers 4 days later.

It was only after that someone was smart enough to create an autoresponder. Corey's stuff was hand coded. Gosh, I miss Corey. And I reckon you've been in this business a long time when you see your friends move on to the next great adventure.

Somewhere in this timeline (it all escapes me), I had a little retail store selling self help books and tapes. The first thing newbies think to sell online is either diet stuff or self help.

Man, self help is a tough sell. Both Dan Kennedy and I had self development stores. And we both lost bux on 'em. But I did have the chance to write and send out a few sales letters. And since I often didn't have the money to print and mail letters, I'd call 'em on the phone.

I found out that just by calling people, I could say ANYTHING and I'd STILL get a lot of people coming in for the next 3 weeks.

That's the power of staying in contact with your customers.

Anyway, I could go on with this story. I've told the rest of it in bits and pieces in different places.

What are you supposed to get out of this?

Dan Kennedy I think had a path kinda like mine. And what he said once is profound. He said, "I became an overnight
success after 20 years of effort."

Now, I'm NOT saying you need 20 years of effort. You don't. But neither is 20 minutes a week gonna do much for ya.

Most of the people I've seen make it in this business do so after trying things that didn't work. And they kept on trying. And sooner or later, somethin' clicked.

I think I shoulda called this article, "Sooner or Later, Something Clicked."

So you got a job that sucks. You got bills that are stacked up. Hopefully you can buy deodorant with something other than pennies like me in the old days.

So what do YOU do?

My friend, I'd personally tell ya to do what I did. Fall in love with the process more than the immediate fixation of "I gotta make this work now or the whole thing is a scam."

What you're learning is marketing.

And that'll benefit you your whole life. It can help you get your son or daughter or friend a job. It can help you raise money for your Church or charity. It can help you promote an idea whose time has come.

See, a LOT of people say, "I feel like I've just wasted my #*$&* money on stuff."

I my response is, "Then you don't understand what you're learning. No wonder things haven't clicked for you yet."

See, this isn't about gimmicks. It isn't about you figuring out how to trick people into buying with magic words. It isn't about fooling the search engines into stickin' your stuff at the top. If you do this business the way I teach it, it's about learning marketing. And yeah, I said the dirty 5-letter word — LEARN. You can paint it up. You can put perfume on it. You can sell the sizzle not the steak.

But my friend, what you're doin' is learning. And like my friend Jim Edwards says, "That isn't something you microwave."

"So Marlon, tell me how long this is gonna take and how much I'm gonna make when I'm done?"

Rule 1: People learn at different rates, so no one knows.

Rule 2: You'll never be done.

Rule 3: It depends on what you sell, who you sell to, how much you charge, what your margin is and how often they buy.

Some people like Russ Brunson get in this business, do it part time between classes in college and go great guns with it. Russ was one of my top affiliates. But he figured out this business so quickly, before I knew it he had his own line of highly successful products. More power to him!

Others are like me and take like 10 or 20 years to learn it. What's average? Average is not doing anything, therefore not learning anything, therefore the bills pile higher and the job gets tougher.

"Well, if you can't tell me how much I'm gonna make, how long it's gonna take and how much it's gonna cost me, then I think this whole thing is a scam."

To say that is to say you believe marketing is a scam. Because at least the way I teach it, that's what you're learning.

What's my advice?

Think of the best info product idea you know how to come up with. Interview some experts and record it. Or have a friend interview you. Do a little 3-hour product, write a sales letter for it. And see if anyone buys.

If they don't buy, guess what? You asked the market a question and the market answered.

You asked the market, "Do you want to buy this?" And the market responded, "No, not in the way you're presenting it to me."

Your choice is to present it differently or do another product. Along the way hopefully you learn some things about how to find out what people want, how to get 'em to buy, how to fulfill products, write letters, create sales pages and so forth.

Honestly, in the DOING, you'll learn a lot more than you'll ever learn in the reading. You ask. The market answers. You learn along the way.

But if you're a spectator and you never get in the game, I can guarantee you one rock solid thing: You'll never win the game if you aren't in it.

This is a great business. It isn't for everyone. It sure isn't a way to become a zillionaire overnight. Maybe after 5, 10 or 20 years you hit that zillion and you're the next John Reese or Jeff Walker.

I don't think everyone should be in this business. If you don't wanna figure anything out yourself, if you don't wanna learn how to solve problems, if you don't wanna learn more things about html and the computer than you really wanna know, if you can't tolerate risk, if you need your first attempt to be a success, or even your first 3 or 4, then I don't know, if you can't afford to spend money on learning and education, if you can't afford to try things that don't work, if you think it should all be simple and easy, I don't know if this industry is for you.

A lot of people get seduced by the lure of ez dough. The promises of zillions without learning. Just connect the dots and you too can be John Reese, Marlon Sanders or whoever you wanna choose.

Here's the deal: People WILL sell you a turnkey system to escape your job, make zillions or whatever. They'll give you the fish. I want to teach you TO FISH.

I have a strong belief that unless you buy a franchise, in most cases your going to better off learning marketing than "buying a fish." There are exceptions. But more often than not, buying a fish doesn't serve you well.

Some of my friends would disagree with that premise. I happen to have a strong conviction that you are better off learning marketing. My friends are RIGHT in that people DO want to buy the fish versus learn how to catch it. So oftentimes, you're best off selling a "fish" product.

But everybody has their perspectives. And for me, my criteria for buying a product: If whatever "IT" is doesn't "pan out" for you, are you STILL better off from having spent money on it? Will it continue to benefit you, your family or your friends in the future?

If the answer is NO, then think twice before spending your money.

You have a job you wanna escape, bills to pay off, retirement to prepare for. Or special needs like a sick loved one. Or a sickness yourself.

I can't promise you ez zillions. There's no integrity in that.

I can't promise you 6 figures a year ez as pie.

What I CAN promise you is that selling products works. It's no scam. People been doin' it for thousands of years.

I can promise you that marketing works. Always has. Always will.

I can promise you that money and time spent learning marketing can pay off in many ways.

I can promise you that if you find demand, meet it with products and well-executed promotions, and you do that over time, those bills will likely fade away.

I can promise you that everybody on the Net selling you this or that "dough making system" ALL have 1 thing in common — THEY are selling you a product, service or seminar.

They have a target market.

They have an intro offer.

They have a back end.

I believe in paying more attention to what people DO than what they SAY.

People get all confused what to DO. And there's a new system invented every day that's the next big thing. Thank God. I love commerce.

But to remove the confusion, understand this:

They all may disagree on HOW you make money. But one thing is certain: They're making bux selling a product to a target market — YOU!

Go and do thou likewise.

I remember back then. When I bought deodorant with all pennies.

I remember the date I had with a model in a car that smoked like a bomb.

And to me, there's no confusion. It's all crystal. It's all simple. Take away the smoke. Take away the mirrors.

You need a product. You need people who want it with the money to buy it. You need some great promo out there.

There's only ONE method people having using to pay their bills and quit their jobs for the past 1,000 years –

Selling products and services to a target market with a great sales pitch that presents benefits and solves problems.

I know you want more details on how. How do you find target markets? How do you identify demand? How, how, how.

I have provided a lot of those answers in the Milcer's newsletters, Amazing Formula, Gimme My Money, Action Grid.

You wanna quit that job? You wanna liquidate that debt? I don't have an ez zillion for you. But I do have a crystal clear answer.

Find a group of people. Find out what they need and want. Meet those wants with a product. Provide great service.

And who knows. Maybe. Someday. If the stars shine down on you, you'll hit that pot of gold at the end of the rainbow.

Marlon Sanders is the author of "The Amazing Formula That Sells Products Like Crazy." If you'd like to get on his mailing list and receive tips, articles and information about online marketing, visit:


Wednesday, August 15, 2007

You have *Untapped Traffic* waiting!...

"Are You Ready To Claim Your Share Of *Endless*
Untapped Traffic & Instantly Profitable Domain Names?!"

(No, this is not about expired domain names!...)

Hi Everyone

Have you heard the stories of everyday individuals
making tons-of-cash by buying and selling domain

It's exciting stuff!

There's actually an entire underground industry
that revolves around people making millions-of-dollars
through buying and selling domain names.

They call themselves "domainers", and they make a
good chunk of their moola from what is referred to
as "type in" traffic. That's when you enter a
domain name directly into your Internet address bar
and click GO rather than using the search engines.

"No one knows for sure how much Web traffic comes
from type-ins, and Google and Yahoo execs won't
discuss it. But privately, during one of the
late-night parties at the Traffic conference, one
Yahoo official estimates that type-ins could make
up 15 percent of its search business!"

This means that with a hot keyword-based domain
name, not ONLY can you rank more highly in the search
engines (since your domain name is a critical pc.
of criteria looked at by search engines). It also
means that you can get DIRECT traffic by people
typing your domain into their browsers!

After researching this industry, and getting extremely
excited by the endless possibilities, the proverbial light bulb
went off for my friend Bryan Winters, leading him to create
a slick new software program that enables ANYBODY
(with access) to come up with profitable domain names
within minutes...

He calls his software the "Untapped Traffic Generator!"

It's very simple software, but the result is extremely
powerful. It enables you to type in a keyword or
keyword phrase such as (real estate), and it then
lists all available .com domain names closely
related to the keyword you enter. Cool, ey?!

Let me give you an example... Bryan recently logged in to
the private Untapped Traffic Generator search form to find
a hot domain name, entered the keyword "video games", and
one of the listings returned was for the keyword phrase and
available domain name:

"video game editor" / AVAILABLE!

This phrase was searched 21,421 times last month according
to Overture's Search Term Suggestion Tool (now called
the Yahoo Keyword Selector Tool). And that's just on
their network! Also, the exact phrase "video game
editor" in quotes is listed over 19,000 times on Google!

That phrase took about 15 minutes to find. Now, one of
Bryan's newsletter subscribers already grabbed that domain
name up (do a whois lookup and you'll see it was JUST
registered on the 17th) - since Bryan offered it up-for-
grabs as a fr'ee gift. But the point here is that the Untapped
Traffic Generator software does *exactly* what Bryan claims
it does, and there are many thousands more domains waiting
to be discovered by YOU!

So what would YOU do with the domain names you find?

1. You could sell the domain outright, on eBay or
elsewhere, citing how many monthly searches were
done on the keyword it contains (a powerful selling


2. You could set up a content/adsense web-site based
on the domain keyword. Google places a much higher
relevancy on domains which contain the main keyword
of the featured site. In his FIRST test using this
tool, Bryan was able to get a top 3 Google placement
on a keyword that was searched on over 5,000 times
the prior month! (The number of times *you* could
REPEAT this process is almost endless!)


3. You could COMBINE the two above... Register a hot
keyword domain name, create a site based on the
keyword, and sell the site along with domain name
as a complete package!

So how do you get your hands on this software?

Well, it's not for sale directly (not yet anyhow).
But the good news is that for a limited time, Bryan is
offering it as a BONUS to those who sign up for IGR at:

This is easily a $197 value! Bryan paid $400 to have
the software developed, and he obviously also maintains
the server from which it runs.

This may be your only chance to grab the software for
NO COST as a bonus when you join IGR!...

Here For Your Success,

Art Luff

P.S. This IS a limited time offer as Bryan doesn't want
the software to become saturated. So this is strictly
first come, first serve.

Once again, here's the link to join - this one's too good
to pass up if you ask me!...

P.P.S. To claim your bonus after joining IGR, please
send a copy of your receipt to to their support email
address following your order, and they will send you
the private access link, along with a 1 page tutorial (the
software is *extremely* easy to use).