Sunday, November 11, 2007

Weekly Tip-Tie a Knot and Hang on

Hello All,

Marketing is not always an easy path.

It takes time to learn. Especially if you don't have the
knack for it to start with.

I certainly didn't.

It took me a long time to learn these things.

That's why I can teach them.

I heard a sermon once.

The preacher said, "When you get to the end of your rope,
tie a knot and hang on."

That's pretty good advice in the field of marketing.

Because if nothing is working and things aren't going your
way, you can't give up.

The only way you learn is by keeping on.

You just gotta reach somewhere deep inside and tie a knot
and hang on.

I remember one year a long time ago when I made $7500 the
whole year! All I ate were $2.00 hamburgers, corn dogs and
50 cent burritos.

But I tied a knot and hung on.

I kept trying. Experimenting. Reading. Learning.

One day it all clicked.

I guess if it hadn't, I'd still be scarfing down corn dogs
and burritos. Because once marketing gets in your blood,
it never leaves.

It's a hound dog that won't let you sleep at night.

At least, not in peace.

And once you figure it out, it's the sunshine on a cloudy
day. The rock you stand on in a storm.

On a day when things are a little rough or I have a
problem, I've been known to eat a corn dog or one of those
50 cent burritos.

Just to remind myself...

That when things are hard...

My friend, you gotta tie yourself a knot and hang on.

I spent a life time learning about marketing. Figuring it
all out.

You can steal my life for almost nothing.

Best Wishes,
Marlon Sanders

Sunday, November 04, 2007

What momma never taught me about fishin

My dad was a pretty busy person working in his business
and everything.

So we never did stuff kids normally do like fishing and

But my momma took me fishing once 'cause I kept screamin'
about us going.

So she took me down to a fishing pond at the local park.

We stayed about 30 minutes.

I think we caught a little bitty fish or something.

Momma never taught me how you really fish.

1. You find a pond loaded with fish that are hungry.

2. You find out what bait the fish can't resist

3. You feed it to them

4. If the fish don't bite, aren't hungry, you don't have
the bait they like, or your pond is thin on the little

Fishing is a lot like making money.

Is your money pond loaded with hungry customers?

Are you fishing with the product bait they can't resist?

If your fish aren't biting, have you tried fishing in
another pond of fish?

Think about it.

If you enjoyed this little fishing analogy, then you'll
want to grab yourself a copy of "The Amazing Formula That
Sells Products Like Crazy!"

It puts marketing in terms you can understand and use.

Best Wishes,
Marlon Sanders