Sunday, December 02, 2007

What If You Can't Find People To Take Your 12-Product Survey?

In the Info Product Dashboard, I teach a method for doing a
12-product survey.

I KNOW this method works.

The problem or challenge is, if you don't have a list, WHO do you get
to take the survey?

Last week I held a live forum chat with my Info Product Dashboard
buyers. Several people were getting stuck on this point.

I'm going to be talking about that issue and more in my Quick Start
call. You can STILL get in on this if you're not an owner yet.
But you need to get on board immediately.

Let's drill down on this problem some.

One way of doing the survey is to find forums that target your market
and get those people to take your survey.

If you're in a small niche, you have a pretty decent chance the
members will be happy to do it. However, in some niches, it's not
so easy to get people to take the surveys.

In the Quick Start call, I'm going to cover ways to solve this
problem.

But right now, I want to talk about a simple solution:

A friend of mine actually buys PLR, Private Label Rights, and sells
those ebooks for the Front End. If you've read "Amazing Formula,"
you know Front End means the initial sale. The cool thing about
PLR is you can change or add to the content.

With reprint rights, you usually can't do that. With PLR, you can
make yourself the author (typically).

So what my friend does is sells PLR ebooks on the front end. They
usually come with sales letters. He uses split testing and his
copywriting ability to tweak or improve the conversions on the
sales letters.

This is something the vast majority of PLR buyers do NOT do. They
just buy it, stick up the sales letter, the conversions don't pan
out. So they get discouraged.

The winning approach is to split test and improve the letter.

Now, for the BACK END or repeat business, he sells a CD of the month
created using the methods in the Info Product Dashboard.

It works like a charm for him.

My point is that in business you have to PROBLEM SOLVE. Most people
buy PLR products and throw up the exact same sales letter as
everyone else. People who succeed test and change the letter.

That is problem solving.

Some people will let the lack of success getting people to take a
12-product survey STOP them. Others will figure out ways to move on.

My friends PLR solution is just one possible way to solve the problem.

Here's one SIMPLE solution. Post in the forum and ask for ADVICE
from the members on how to get people in the target audience to take
the 12-product survey.

Let the members of the target market teach you how to successfully
survey them!

The real lesson here, though, is do NOT let an obstacle stop you.
Find a way to get around it.

Marlon Sanders

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Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy." If you'd like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:
http://getyourprofits.com/z/170/CD15727

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